5 steps of the consumer decision making process

1. Problem recognition: Recognizes the need for a service or product
2. Information search: Gathers information
3. Alternatives evaluation: Weighs choices against comparable alternatives
4. Purchase decision: Makes actual purchase
5. Post-purchase evaluation: Reflects on the purchase they made

Consumer awareness means being conscious of having knowledge about the various consumer production laws, redr ess mechanism and the consumer r ights which include right to protection of health. Consumer awareness is the understanding and knowledge that a buyer should have of his rights as a customer. The awareness is very important for the buyer since it permits him to get the most from what he buys. Consumer awareness is making the consumer aware of His/Her rights. Consumer awareness is a marketing term. A smart consumer should be free to choose what to read and what to believe. That choice on a consumer-oriented website, is really what is best for the consumer. Strong by Kailin Gow” ― Kailin Gow tags: censorship, consumer, freedom. Like “THE ORGANIC FOODS MYTH.

Consumer awareness project class 10 conclusion. With the advancements in technology, innovation, excessive competition it is important to generate awareness among consumers about the type, price and utility of the product. It is equally important to promote general awareness about the rights of the consumers by encouraging consumer education and supplying information.

The consumer decision-making process can seem mysterious, but all consumers go through basic steps when making a purchase to determine what products and services will best fit their needs.

Think about your own thought process when buying something––especially when it’s something big, like a car. You consider what you need, research, and compare your options before taking the plunge. Afterwards, you often wonder if you made the right call.

If you work in sales or marketing, make more of an impact by putting yourself in the customer’s shoes and reviewing the steps in the consumer decision-making process.

Steps in the consumer decision process

The Health Awareness Project Review

Generally speaking, the consumer decision-making process involves five basic steps. Start to understand the unique decision process of your customers with this decision flowchart template.

1. Problem recognition

The first step of the consumer decision-making process is recognizing the need for a service or product. Need recognition, whether prompted internally or externally, results in the same response: a want. Once consumers recognize a want, they need to gather information to understand how they can fulfill that want, which leads to step 2.

But how can you influence consumers at this stage? Since internal stimulus comes from within and includes basic impulses like hunger or a change in lifestyle, focus your sales and marketing efforts on external stimulus.

Develop a comprehensive brand campaign to build brand awareness and recognition––you want consumers to know you and trust you. Most importantly, you want them to feel like they have a problem only you can solve.

Example: Winter is coming. This particular customer has several light jackets, but she’ll need a heavy-duty winter coat if she’s going to survive the snow and lower temperatures.

Consumer Awareness Article

2. Information search

When researching their options, consumers again rely on internal and external factors, as well as past interactions with a product or brand, both positive and negative. In the information stage, they may browse through options at a physical location or consult online resources, such as Google or customer reviews.

Your job as a brand is to give the potential customer access to the information they want, with the hopes that they decide to purchase your product or service. Create a funnel and plan out the types of content that people will need. Present yourself as a trustworthy source of knowledge and information.

Another important strategy is word of mouth––since consumers trust each other more than they do businesses, make sure to include consumer-generated content, like customer reviews or video testimonials, on your website.

Example: The customer searches “women’s winter coats” on Google to see what options are out there. When she sees someone with a cute coat, she asks them where they bought it and what they think of that brand.

3. Alternatives evaluation

At this point in the consumer decision-making process, prospective buyers have developed criteria for what they want in a product. Now they weigh their prospective choices against comparable alternatives.

Alternatives may present themselves in the form of lower prices, additional product benefits, product availability, or something as personal as color or style options. Your marketing material should be geared towards convincing consumers that your product is superior to other alternatives. Be ready to overcome any objections––e.g., in sales calls, know your competitors so you can answer questions and compare benefits.

Example: The customer compares a few brands that she likes. She knows that she wants a brightly colored coat that will complement the rest of her wardrobe, and though she would rather spend less money, she also wants to find a coat made from sustainable materials.

4. Purchase decision

This is the moment the consumer has been waiting for: the actual purchase. Once they have gathered all the facts, including feedback from previous customers, consumers should arrive at a logical conclusion on the product or service to purchase.

If you’ve done your job correctly, the consumer will recognize that your product is the best option and decide to purchase.

Example: The customer finds a pink winter coat that’s on sale for 20% off. After confirming that the brand uses sustainable materials and asking friends for their feedback, she orders the coat online.

5. Post-purchase evaluation

This part of the consumer decision-making process involves reflection from both the consumer and the seller. As a seller, you should try to gauge the following:

• Did the purchase meet the need the consumer identified?
• Is the customer happy with the purchase?
• How can you continue to engage with this customer?

Remember, it’s your job to ensure your customer continues to have a positive experience with your product. Post-purchase engagement could include follow-up emails, discount coupons, and newsletters to entice the customer to make an additional purchase. You want to gain life-long customers, and in an age where anyone can leave an online review, it’s more important than ever to keep customers happy.

Tools to better understand your customer

Putting yourself in the customer’s shoes can help you steer consumers towards your product. Here are some tools to help you analyze their decision-making process and refine your brand marketing and sales tactics.

Customer journey map

A customer journey map visualizes a hypothetical customer’s actions. Use it to empathize with your customers as they go through a specific process or try to complete a purchase. Map out the actions the customer is likely to take.

Learn how to make a customer journey map to understand the decision-making process for your product/service.

Empathy map

Empathy maps help teams understand the customer’s mindset when dealing with a product or service. They can be used for personas or specific customer types. Empathy mapping is often most helpful at the beginning of a new project. Collaborate as a team to quickly get inside the heads of your customers during every step of product development, testing, and release.

Learn how empathy maps work so you can understand your customers better and make customer-oriented decisions.

User personas

Based on user research or past user interactions, user persona cards construct fictional or composite personas that break down and organize your data into distinctive types of users. Build a more human picture of your users and understand your user base better by creating user personas for the various types of users for your product or service.

Understanding the consumer decision-making process is key if you want to attract more customers and get them to make that crucial purchase. Use this process and the tools above to tune in to consumers and genuinely understand how to reach them.

Consumer Awareness : Essay , Article , Speech

Business has been improving day by day and the techniques for modern business have been introduced. All the companies are working to to meet their standards and an air of competition has been developed. The business of a company depends on the consumers, those who use the product and those who are getting in-touch with the business. So, consumer has the highest importance but he is not getting the required attention. Consumer awareness is necessary to enhance consumer’s value, by telling him that he is important and business depends on him.

Consumer is a very important component of society, and business is dependent on consumer. When things are short in market, or some specific products are getting short, have less supply then consumers have no choice other than to buy those products on high prices. If they try to get product on low rates then they get low quality material, have to face misleading advertisements etc. Misleading advertisements refer to the fake or improperly conveyed messages about different products, which tell that the product is of high quality but the reality is different.

Three stages of consumer awareness have been defined to tell people what they need and what they have to know.

• Create awareness about the need of something or about problem
• Describe the solution of the problem
• Sell your product or the solution of problem

The first step in creating consumer awareness is t tell people that they need something; they have a problem which should be solved. The second step is to tell them a solution that there is something which can resolve their problem. And then, present your product and sell it. Create awareness that consumers are important, they have to understand their value. The result if creating consumer awareness is some healthy competition. This healthy competition will improve the business and reduce the fraud.